Fresh Line is a Greek natural cosmetics company that has been blending tradition and innovation since 1992 to create products that care for the face, body, and hair—while respecting both people and nature.
The story begins on the island of Zakynthos, where founder Mayra Vagioni drew inspiration from her grandmother’s homemade recipes, made with pure garden ingredients and enriched by the rich heritage of Greek land. The ancient Greek tradition of herbalism and aromatherapy laid the foundation for a brand designed to offer more than cosmetics—small daily rituals of well-being.
Today, Fresh Line produces over 300 natural, cruelty-free cosmetics with a high percentage of natural ingredients. All products are manufactured in Greece, in the company’s own facilities in Koropi, Attica.
Fresh Line remains true to its values of authenticity and quality, preserving the tradition of handmade products such as herbal shampoo bars, rich oil blends, sea salt scrubs, and multi-phase soaps. These unique creations demonstrate that traditional, handmade care can perfectly coexist with modern scientific innovation.
The company is headquartered in a 6,000 m² bioclimatic, energy-efficient “green” building, employing more than 100 people. Fresh Line has over 750 points of sale in Greece and abroad, sharing the philosophy of Greek beauty worldwide.
In Bosnia and Herzegovina, Fresh Line is exclusively represented by Successo d.o.o., the official distributor for this market. Its products were first introduced to customers in Bosnia and Herzegovina through the web shop, with plans to expand soon into physical stores and pharmacies, bringing its unique natural beauty concept closer to customers across the country.